Introducing “For The Love of Afrobeats“, a new podcast series exclusive to iDEY.me.
The podcast For the Love of Afrobeats (#FTLOA) is a weekly podcast series hosted by Industry insiders Adesope Olajide (@Shopsydoo) & Dignified Sorinolu-Bimpe (@Mr_Schmooze).
On its debut episode, the hosts discussing the importance of brand positioning and merchandising to afro-pop artists; citing Wizkid & Nike‘s Starboy FC jersey sales and DJ Spinall‘s recent deal with Atlantic Records UK as case studies.
Listen & Enjoy.
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